I’ve learnt an important lesson of late.
Unless you’re writing a blog, thesis or any sort of longish essay where the general trend is to write at length and where the reader fully expects and is interested in reading something potentially wordy, be prepared for the opposite. The great majority of people aren’t interested in nor have the time to read anything with such fervour.
So, if you’ve got a point, you need to make it and quick. Otherwise, you’ve lost them. They’ve turned the page, closed that browser or deleted that email.
If the point is important, you cannot afford to clutter it with anything else that might get in the way. Like an explanation or an introduction, strange as that might sound. The longer the piece of writing, the greater the chance of miscommunication to some extent. I say this especially if the reader has gotten a particular impression right off the bat and doesnt read through the entire article or piece of writing and decides to skim. And we know that because we all skim. So that can be quite dangerous.
Is it their fault if the message is there – clear as day – in between all that prose? Are they reading incorrectly or are you writing badly?
Well, we could sit and argue about where the fault lies but what would that serve? You do want your piece of writing to be read, don’t you? You have a message to get out there. Therefore, the onus is on you to perfect and hone your skill. They may read all the better after that.
If you craft it for such an audience, you have a greater chance of success for more people to read your message than you think possible.