Call to Action. Save Lives

I am going to ask you to buy a book today. It???s called End Malaria.
This goes beyond Malaria for a number of reasons so I hope you will read further.

I am going to ask you to purchase the book for a number of reasons :-
1. It???s not just a book, it???s supporting a great cause.
The book editor, Michael Bungay Stanier had a great idea. The author of Do More Great Work talked about the power of focusing on a great work project. In the Q&A with Michael posted on Amazon, Michael said,???In the middle of 2010, I sat down to ask myself what my Great Work Project would be, and the idea for the first version of this book appeared.??? Michael spoke about wanting to have an impact on a global scale and found out that $10 ??? the cost of a mosquito net- is the cheapest unit of global change.

2. The book is not about malaria. The book itself sounds interesting ??? yes, that???s right, I???ve not read it yet but I have just purchased it . The book contains essays by 62 of America???s favourite business authors. The likes of Tom Peters, Nicholas Carr, Pam Slim, Sir Ken Robinson, Seth Godin and many more. The book is organised into three section ??? Focus, Courage and Resilience. There are eight subsections – Tap Your Strengths, Create Freedom, Love & Be Kind, Disrupt Normal, Take Small Steps, Embrace Systems, Get Physical and Collaborate. You can find out more about the book description and preview it on Amazon or you can go directly to the book website .

3. Your action will have an impact. At least $20 from each copy sold (selling at $25 for print copy although there is also a Kindle edition) goes directly to Malaria No More ??? to send a mosquito net to a family in need and to support this life-saving work. Malaria No More is an international advocacy organisation. As the book website points out, ???It isn???t very often that a book has the power to save a life. Yes, good books can improve lives, shape lives, even change lives. But when was the last time a book literally helped save a life? If you???re reading this page, the answer is right now.???

We all at some point or other, think good noble thoughts, things we???d like to do, if we had the time, ability or opportunity. I blogged earlier about a guy named Craig Kielburger and how his psychology professor said that unlike most people, Craig would actually go out and do something about whatever he thought about. Granted, we cannot do everything, we do need to prioritise our commitments and work within limitations. But many of the limitations are ones we set for ourselves. You just have to ask yourself what your priorities are and if these issues fall within them, things will be clear.

It???s easier to make decisions on the basis that someone else will do the work. There???s always going to be someone else, isn???t there?
It???s easier to postpone thinking about this to another time, that will never come as well.
But I believe and trust that you do indeed have the power, the ability and the choice here, to make an impactful decision. And at very little cost to yourself.

If you agree with this, pass the message on. Facebook it, put it on your LinkedIn update, tweet it, email it. And of course, buy the book.

PS I was moved to do this by Seth Godin???s blog
PPS today it appears that this book is the #1 business book, according to Seth. Impactful, right?


About rowena morais

Media Communications and Editorial Specialist. With my strong professional network of contacts, I help individuals and organisations, particularly those within Human Resource and Technology, strengthen their skill-base and brand through compelling writing, beautiful design, content marketing and publishing. Let's talk.

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