an iterative approach

Here’s something you may be doing and not realising. Or it could be something new that you could try. It’s a word I just learnt and…. which seems to keep popping up of late.


According to the Merriam-Webster Dictionary, it means involving repetition: as  

a : expressing repetition of a verbal action

b : relating to or being iteration of an operation or procedure.

I’ve been doing it yet not realising the name for the process. I want to highlight this to you as it could be something worth considering.
It wont be surprising if you tell me that you’re working on a big project and you want things to be near perfect before you launch/sell/market etc. Everyone wants to get their product/brand as close to the vision they have in their head. Yet, we are hemmed in by cost, lack of resources, time to market, dizzying levels of competition and the constant looking-over-your-shoulder that plagues any new endeavour.

If we waited till we got our project to the level we need it to be, in our heads, we might never launch. Here I draw reference to my earlier post, The Way to Get Things Done and the equation that has been stuck in my head for the last two months : 100 x 0 = 0.  50 x  2 = 100.

In my experience, I have frequently been ‘forced’ to go to market with something I may not be terribly happy with. There wasn’t enough time. There were competing priorities creeping in. I didn’t have the money to turn it into a big kahuna. That said, I have no regrets. Launching at a semi-satisfied state, as how I viewed this personally, got me :-
  • to launch. It was out there;
  • to make revisions or adjustments to the product in real time without the pressures of the build up of a product about to be;
  • confident. It was one more tick on a laundry list of projects and gave me the impetus in my drive towards, not just dreaming but executing.
So consider this. You may want to fine-tune and polish a bit more. But at what price? How long more before it gets out there? How long before someone else beats you to it with a half cocked idea and equally half cocked presentation whereby your launch thereafter loses its sizzle and bite.


Just do it. Tackle it as you go. Get it out there. Do and repeat.

About rowena morais

Media Communications and Editorial Specialist. With my strong professional network of contacts, I help individuals and organisations, particularly those within Human Resource and Technology, strengthen their skill-base and brand through compelling writing, beautiful design, content marketing and publishing. Let's talk.

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