When you’ve got a message, you want to get it out there. You’re ultimately focused on what you have to say, why you want to say it and how you should do so.
But what happens when your message falls flat or worse still, is misunderstood? What happens when your listener thinks that they’ve already understood you and cut you off? What happens when your listener is not concentrating on the parts of the message you are honing in on and has become distracted by a side point?
It is frustrating. But it presents an opportunity. It is a chance for you to realise that at all times, when you communicate a message, it should be about the listener. While the message is important, how well the message is received depends on whether the listener is interested. And his interest is very much dependent on how you phrase your message to suit him.
It can be tedious and complicated to fashion tailored messages depending on who’s listening.
You could craft a single message, focus on getting it out there and then hope for the best.
Or you could tailor your message to the intended listener and ensure that it really gets across by tweaking as you go. Addressing his issues or concerns. Repositioning to fit his world view. Clarifying his standpoint.
When you have a message that’s crafted to your listener, it has such amazing impact. Your listener feels heard and understood. He believes the message is intended for him personally and is open to what you have to say. You have the floor.
Success lies not just in the message content itself but in how it is communicated.