It’s hard to think of your listener when you’re communicating a message… so, now what?

When you’ve got a message, you want to get it out there. You’re ultimately focused on what you have to say, why you want to say it and how you should do so.

But what happens when your message falls flat or worse still, is misunderstood? What happens when your listener thinks that they’ve already understood you and cut you off? What happens when your listener is not concentrating on the parts of the message you are honing in on and has become distracted by a side point?

It is frustrating. But it presents an opportunity. It is a chance for you to realise that at all times, when you communicate a message, it should be about the listener. While the message is important, how well the message is received depends on whether the listener is interested. And his interest is very much dependent on how you phrase your message to suit him.

It can be tedious and complicated to fashion tailored messages depending on who’s listening.

You could craft a single message, focus on getting it out there and then hope for the best.

Or you could tailor your message to the intended listener and ensure that it really gets across by tweaking as you go. Addressing his issues or concerns. Repositioning to fit his world view. Clarifying his standpoint.

When you have a message that’s crafted to your listener, it has such amazing impact. Your listener feels heard and understood. He believes the message is intended for him personally and is open to what you have to say. You have the floor.

Success lies not just in the message content itself but in how it is communicated.


About rowena morais

Media Communications and Editorial Specialist. With my strong professional network of contacts, I help individuals and organisations, particularly those within Human Resource and Technology, strengthen their skill-base and brand through compelling writing, beautiful design, content marketing and publishing. Let's talk.

4 responses to “It’s hard to think of your listener when you’re communicating a message… so, now what?

  1. Nicolas

    Can they explain thhe buying process in a clear manner thaat you understand what iis going on, especially
    when it comes to complicated things like transfer duty fees and hhow to use a bond repayment calculator.
    This iis particularly true if you are going through the process forr the first time.
    Although most people hire a real estate agent whdn selling a home, many
    times they do not think to hire a real estate lawyer.


    • Hi Nicolas
      Thanks for your comment.
      I agree that, especially for complicated or technical issues, or even for things you are unfamiliar with, a clear process or approach will help you understand what is going on and what you need to do. I guess this post was more about one to one communication in that frequently, we think about our position, where we are coming from and what our objectives are. The reality is that for our communication to be effective, our focus should be on our listener rather than on ourselves.


  2. Hi Vincent
    Thanks so much for taking the time to connect and share your feedback. It’s great to know that the post resonates with you. I must admit that communication is one of the toughest issues I face especially since there are so many variables in every connection made and in every situation. And its made more challenging when you add the complexities of the person’s predisposition, character, culture, language and values etc. But that’s what makes life interesting, isnt it? What sort of challenges have you seen?


  3. vincent bradbury

    Your thoughts and your writing is very insightful and encouraging. I’m glad I came across your blog. I look forward to reading your future posts. Thank you.


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