Profile building involves being clear about what it is that you want to be known for.
In our life, it’s natural to have many spheres, some of which may overlap. Our different roles and responsibilities, the things we are passionate about, the causes we want to fight all make up part of who we are and what we do. The internet and rise of social media has only served to increase our options when it comes to raising our visibility. We need only ‘to quiet the lizard brain‘, as Seth Godin would put it.
We can create our own brand of content, we can self publish, we can build a following of like-minded souls.
It can be particularly confusing when you are starting on this journey – there are so many roads to take, which ones are the most successful? How soon before you give up? Where do you start?
Facebook works for some, Twitter kills it for others. Some prefer blog posts and there are some, strange as it may sound, who avoid cellphones. My point? It does not matter what others do.
Each person uses each platform or technology for different needs. Further, each person has different objectives. The answer is : there is no right or wrong answer. You need to discover what works for you by yourself.
But if you are starting out, the first thing you need to do is to get clarity about the areas/things you want to be known for. What you want is to put your stamp on it. This simply means you have carved a space you call your own. When people think social media specialist, conversion strategist, turnaround guru or whoever it is you are establishing yourself as, you are the person who comes to mind.
Doing the work involved is hard undoubtedly hard and it requires patience, time and a thick skin.
How do you do this?
1. Figure out firstly what it is that you want to be known for.
2. Don’t try to do too much and be too many things to too many people.
3. Put the time in so that the work necessary, to call this space yours, is done. Develop your expertise.
4. Experiment. How else will you discover?
5. Focus on your strengths rather than your weaknesses. This is about celebrating what is good, brave and solid – not about fixing, bettering or making adjustments.
6. Embrace a sense of bold adventure – you cannot escape the need for courage, for curiosity, for wonder…. for what could be.
Slowly, surely, you build this, one step at a time. As you look back, you gather traction and you gain a kind of satisfaction as you examine your body of work. Yes, it now begins to take shape.
And there you have it – a plan for moving forward.
What are you waiting for? This is all the inspiration you need.
Updated – here are the links to all the posts in this series :
#1 How to raise your visibility – give it time
#2 How to raise your visibility – put your stamp on it
#3 How to raise your visibility – build expertise and show value
#4 How to raise your visibility – test and tweak relentlessly.
I run the Verticaldistinct.com platform and Accelerate Magazine. I blog regularly on personal development, mindfulness, growth and habits. I also contribute posts regularly to Women of HR, HRIS World and post on LinkedIn. Check out the May 2015 issue of Accelerate Magazine – let me know what you think!