How to raise your visibility : Build expertise and show value

Do you think what you’re aiming for is akin to boiling the ocean? No way.

If you believe that anything worth doing is worth doing well, then you will expect that this entire process is one that will take time.

An expert is not born overnight.

Two things that go hand in hand when raising your profile are :-

1. building expertise; and
2. providing tremendous value.

Building expertise requires a great deal of failure
An expert is not born overnight. You become one over time because you’ve invested of yourself – time, energy, commitment and patience – to meet your goal. In the process, your status moves from newbie, semi-literate, competent, professional and then expert. And undoubtedly in your journey, you stretch yourself, try new things, explore previously unchartered territories, conquer fears and … fail.

But the difference here is that unlike others who then stop, you take that failure and own it.

You turn it around, examine it, go through the emotional rollercoaster it brings on and face it head on. By doing so, you’re unlikely to make the same deadly mistake twice.

The quicker you establish your space, the areas for which you want to focus on and be known for, the quicker and easier the route to getting there because there is a plan mapped out. If you decide to take on more than your fair share though, you’re likely to  drop the ball at times, lose focus on what it is you are trying to achieve or simply take longer to complete the journey.

Building expertise also takes a lot of guts
To stand up, to stand for something, to put your stake in the ground. So the practice you give yourself each time you build that expertise and watch it develop then strengthens your resolve to keep moving in that direction.

Building that expertise needs to be your passion
You cannot endure the hardship, pain and the rigour associated with this journey if you don’t firstly have a love for what you do. That one single thing makes all the difference.

Make it easy for them to decide.

Provide value because it gives people a taster
Wouldn’t you want to have a bite of that doughnut before you committed to getting the 6-pack deal? A taste of the action beats all the words and psychology in trying to make someone decide something blindly. Let their tastebuds decide and let it be that you go back to the drawing board if there are no takers.

Provide value because you should operate on the basis of “give first, ask later”
It’s human nature to be far more receptive to giving, once they have received. And you will stand out from the others who go down the more traditional, staid route.

Provide value so you can blow the competition out of the water
If you provide value before you ask for the sale, you ensure that you are already front and centre in their mind. You make an impact and it’s against this they will hold to, as others come calling.

Provide value because it makes it easier for them to decide, don’t you think?
People can make decisions based on spreadsheets and ROI and metrics. Or they can make decisions based on how they feel and justify that with logic. Whatever you do, you want to appeal to both the logical and emotional sides.

Make it easy for them to decide.

If you take a good look around you, you will notice that most successful people and organisations consistently provide value of some sort : upfront, free, repeatedly. They put in a bang-up effort. We’re not talking about giving away too many things of value because successful people also believe in the value of what they bring. It’s a balance – just enough to tip the scale in their favour.

How do you compete with that? Can you afford not to make a stab at this and just pitch yourself forward?

I think it’s a given that building expertise (the fundamentals necessary) and showcasing real, impactful value upfront is the way to raise your visibility … and that much more.

Do you agree? Love to hear what you think, so please leave a comment.

Updated – here are the links to all the posts in this series :

#1 How to raise your visibility – give it time
#2 How to raise your visibility – put your stamp on it
#3 How to raise your visibility – build expertise and show value
#4 How to raise your visibility – test and tweak relentlessly.

 

I run the Verticaldistinct.com platform and Accelerate Magazine. I blog regularly on personal development, mindfulness, growth and habits. I also contribute posts regularly to Women of HR, HRIS World and post on LinkedIn.  Check out the May 2015 issue of Accelerate Magazine – let me know what you think!I run the Verticaldistinct.com platform and Accelerate Magazine. I blog regularly on personal development, mindfulness, growth and habits. I also contribute posts to Women of HR and post on LinkedIn.  Check out the May 2015 issue of Accelerate Magazine – let me know what you think!

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About rowena morais

Media Communications and Editorial Specialist. With my strong professional network of contacts, I help individuals and organisations, particularly those within Human Resource and Technology, strengthen their skill-base and brand through compelling writing, beautiful design, content marketing and publishing. Let's talk.

7 responses to “How to raise your visibility : Build expertise and show value

  1. Pingback: How to raise your visibility : You need to start speaking publicly at third party events | Rowena Morais

  2. Pingback: How to raise your visibility : A presence on all the platforms… but at what cost? | Rowena Morais

  3. Pingback: How to raise your visibility : Test and tweak relentlessly | Rowena Morais

  4. Pingback: How to raise your visibility : Put your stamp on it | Rowena Morais

  5. Pingback: How to raise your visibility : Give it time | Rowena Morais

  6. Pingback: Raise Your Visibility | Rowena Morais

  7. vincent bradbury

    Glad to see and read your most recent post. As always, there is plenty of mental nourishment within. Your choice of topics is always worthwhile, your musings are consistently full of well considered insight and the general tone of your writing is light and encouraging. You set a fine example of practicing what you preach by being visible (regular posts) and offering value (motivating content). Good job.

    Liked by 1 person

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