How to raise your visibility : Test and tweak relentlessly

I can understand why you would want to hide away and just do your work, your best work. No interruptions, no judgement, no need to second guess yourself. Whether you criticise your work or get this done by a third party, there comes a time when you must end all the perfecting, redrafting and constant revision and simply ship. You’ve got to close it and present it.

But this is not so much about shipping as it is about testing and tweaking.  While as a bit of a perfectionist myself, I can completely see the value in trying to improve, you want to do it in a way you can rely on. Testing without data is just simple experimentation.

When it comes to raising your visibility, you must be open to trying new things… things that you’ve never done before. You must be open to experiencing failure, as is bound to be the case when you are doing something for the first time.

You are raising the bar for yourself, and doing that requires courage.

Courage is not the absence of fear but the acquired ability to move beyond fear – anon

Some tips on testing and tweaking

Test one thing at a time

If you test too many things simultaneously, it makes it difficult to identify what’s moving the needle.

Test over a period of time

This means you’ve got to commit to whatever activity you are doing for a period of time, and perhaps that period shifts depending on the type of activity.

Go with the flow.

There are some activities you will embrace a lot quicker and with ease – do more of that. There are some that will be hard – be patient and do not give up too early. The problem here is that time is a subjective and you need to be able to make that decision as you move along.

Tweaks should also be done one at a time

Tweaks need not necessarily always be the major shifts you think they are – it could be tiny, little adjustments. For example, your personal dress sense or the type of business card you are giving out. But they are best implemented one at a time.

Consider everything

Leave no stone unturned. Things you should think and rethink include :

  • the way you dress when you attend business meetings, functions or networking get togethers;
  • the way in which you manage yourself at a networking party;
  • how you address people and what sort of first impression you think you make;
  • how proactive you are in a meeting, group discussion or networking event;
  • how you present a paper;
  • how you write an article;
  • how you interact in online discussion forums;
  • how you handle feedback.

The list is endless …

What you want to do is consider what makes you stand out, what makes you falter, what brings the positive comments flowing and …what brings the nasties on as well.

This is not to mean the feedback should drive your next activity – for every positive comment, there’s bound to be negative ones lurking. We have to be stronger than that and be grounded in our conviction. But we can certainly notice patterns and rethink the assumptions on which we make our decisions.

Do you agree? Love to hear what you think, so please leave a comment.

Updated – here are the links to all the posts in this series :

#1 How to raise your visibility – give it time
#2 How to raise your visibility – put your stamp on it
#3 How to raise your visibility – build expertise and show value
#4 How to raise your visibility – test and tweak relentlessly.

 

I run the Verticaldistinct.com platform and Accelerate Magazine. I blog regularly on personal development, mindfulness, growth and habits. I also contribute posts regularly to Women of HR, HRIS World and post on LinkedIn.  Check out the May 2015 issue of Accelerate Magazine – let me know what you think!I run the Verticaldistinct.com platform and Accelerate Magazine. I blog regularly on personal development, mindfulness, growth and habits. I also contribute posts to Women of HR and post on LinkedIn.  Check out the May 2015 issue of Accelerate Magazine – let me know what you think!

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About rowena morais

Media Communications and Editorial Specialist. With my strong professional network of contacts, I help individuals and organisations, particularly those within Human Resource and Technology, strengthen their skill-base and brand through compelling writing, beautiful design, content marketing and publishing. Let's talk.

7 responses to “How to raise your visibility : Test and tweak relentlessly

  1. Pingback: How to raise your visibility : You need to start speaking publicly at third party events | Rowena Morais

  2. Pingback: How to raise your visibility : A presence on all the platforms… but at what cost? | Rowena Morais

  3. vincent bradbury

    Good post. You are a thinker.

    Liked by 1 person

  4. Pingback: How to raise your visibility : Build expertise and show value | Rowena Morais

  5. Pingback: How to raise your visibility : Put your stamp on it | Rowena Morais

  6. Pingback: How to raise your visibility : Give it time | Rowena Morais

  7. Pingback: Raise Your Visibility | Rowena Morais

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