Why Marketing Involves Focused Repetition

Marketing campaigns take time and much effort. You can throw money at it but that’s no guarantee of success. We’ve seen the viral effects of good, cost-effective campaigns that resonate. But a critical ingredient of any good #marketing plan involves the idea that there is focused and consistent repetition of key messages. A connection is drawn and then strengthened between the #brand and the cause or message.

Why, you might ask, should one repeat what has already been articulated?

It’s a busy and distracted time we live in. Not everyone is clued in or on the exact same path you are on, at the same time you are.  Repetition ensures your messages get through to as many people as possible.

When you talk consistently about a topic, you build not just awareness about the issues you raise but you showcase your passion and interest. When you share insight, advice or compelling tips, when you help others, you build awareness about your #expertise.

When you reach out and enlarge your network, when you explore new platforms, you create new opportunities for yourself and for others who are of like mind. These new connections may try to find out more about you, they may read about your work. Or they may not, which is once again, good reason for your key messages to be repeated.

A solid piece of advice I once received : if you want someone to think something specifically or to come to a specific conclusion, spell it out. Don’t leave it to chance or supposition.

Say what you may consider to be obvious to others. Articulate the conclusions you have come to as well as how you’ve connected the dots.

Conversely, think about what conclusions people are likely to come to, consequent to the messages you send out. Think about the impact of what you say as much as the things you don’t say.

Any message worth its weight is worth repeating, over and over.

Drive awareness and simultaneously,  educate.
Build credibility, build expertise, build community, build a following.

I run the VerticalDistinct platform to support both Human Resource and Technology professionals. I now blog on the entrepreneurial journey, which will still include posts on mindfulness, growth and habits. I contribute posts regularly to Women of HR and post on LinkedIn. Let’s connect, let’s talk, let’s learn from each other. Let me know how I can support you.


About rowena morais

Media Communications and Editorial Specialist. With my strong professional network of contacts, I help individuals and organisations, particularly those within Human Resource and Technology, strengthen their skill-base and brand through compelling writing, beautiful design, content marketing and publishing. Let's talk.

2 responses to “Why Marketing Involves Focused Repetition

  1. Thank you Vincent. It’s wonderful to see such great support, makes it all worthwhile…..


  2. vincent bradbury

    Very good. Love reading your stuff. Always come away with something I can use. Your writing is thoughtful, encouraging, instructive, supportive and upbeat. Great work. Nice to hear from you again.


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