As an entrepreneur, you’ll likely come across arguments from both camps.
You need to specialise in one thing because it takes time to develop expertise in anything.
Yet, to specialise means ignorance (or close to) of many other things that you, as a business owner, really need to be aware of, and make decisions on.
So how do you choose?
When you started your career, you began by mastering one thing. So, that’s in your pocket. But I believe that you need to be a Jack of all trades to own a business. You need to pick one or two key focus areas that you will gain mastery of, that you will own but you will also spend time getting to know the other parts of the business.
It will help you put the pieces of the puzzle together.
It will reduce your exposure and reliance on outside help,where everything represents a line item to be charged.
It will help you develop a better sense of the service offering you’re creating.
So yea, Jack of all trades.
Which do you choose and why? Please share your thoughts in the comments, as I too want to learn from you.
I run the VerticalDistinct platform to support both Human Resource and Technology professionals. I blog on the entrepreneurial journey. I also write for Women of HR and post on LinkedIn. Let’s connect, let’s learn from each other. Let me know how I can support you.