Getting the fundamentals right on your LinkedIn profile

Whether you realise (or are even willing to admit) it, you’re selling something. Everyone sells.

One of the most tangible pieces of you selling something important – yourself – is your CV.

At work, at it’s highest level, you’re selling a service or product for your company. But even when you don’t work in sales, you’re selling something. You’re selling an idea, concept or mission that you want others to buy into and believe.

One of the most tangible pieces of you selling something important – yourself – is your CV. In today’s connected world, this is your LinkedIn profile.

Employers everywhere check not only your LinkedIn profile but your social profiles, like Facebook and Twitter, to get a better picture of who you are against who you claim to be. Therefore, it’s a no-brainer to argue that the manner in which you maintain your profile and how you choose to describe yourself will affect the kind of conclusions drawn about you.

Here are some simple, easy -to-do tips you should look at to make sure you’ve got the baseline stuff covered.

1.Get on LinkedIn

Here are some compelling stats :

  • a professional network on the Internet with more than 400 million members in over 200 countries and territories;
  • professionals are signing up to join at a rate of more than two new members per second.
  • more than 40 million students and recent college graduates on LinkedIn- their fastest-growing demographic.

If you don’t move forward, are you slipping behind?

If you’re not on LinkedIn, at a time when others are, what does that tell a prospective employer about you? Also, how are they expected to find you? You’re doing yourself a complete disservice.

Move with the times.

2. Get the right photo

Notice that I don’t say you should have a photo because that, to me, is a given. People are visual creatures and that is the first thing people look at when they’re checking out a profile. So, it raises questions when a person creates a profile yet is not willing to put a photo up.

I say get the right photo because surprisingly, there are still many who post strikingly wierd, funny, unflattering photos of themselves online. This is the platform you are using to say something of yourself. You are in charge of what is said, how it’s said and the manner in which it is displayed.

Take control and put your best face forward. Make an effort.

Tips – Please avoid these sorts of pics

  • you at a party with disco lights in the background;
  • you holding your cute dog ;
  • you holding a beer!;
  • you in all your Identity Card/Passport insipid photo glory;
  • you in a landscape shot where we can’t make out your features because you are too far away in the distance;
  • selfie – come on!

3.  Clean your profile URL and spread the word

Your profile will come with a profile URL. Clean it up, own it and share this. Put it on your business card, include it on your socials and put it on your email signature.

4. Join a few LinkedIn groups

Joining a few groups, strategically, will inform prospective employers  (or those who might want to do business with you) about your interests cross referenced against your professional background and experience.

There’s a limit of 50 groups you can join at any one time. Work on the assumption that you will reassess the groups you’ve joined to see whether you’ve gotten value from it, and if it still works for you. If not, leave said group. If you hit the max, you will need to leave a group in order to join any new one.

5. Reach out and make a few connections

Nothing worse than finally getting onto LinkedIn than to be seen to have 3 connections!

Start with your existing network of  colleagues, supplier relationships, partners etc. Reach out to ex-colleagues and those who you might have worked closely with in past roles. Reach out to new people you want to be connected to.

I’ve cold-contacted people who are in my industry and many accept my connection. It does not work every time but you make the effort to see what happens.

Tip : personalise the Invite to Connect message. Make it worth their while. Give them a reason to do so. Just hitting the “connect” button which will automatically send a generic invite to connect increases the chances of a bad response. A bad response here could be one of two things : silence or them reporting “I dont know you” in which case, enough such responses will get your account blocked eventually.

6. Write up a strong Positioning statement/Summary

This is one of the most important sections in your profile and sets the tone.

It’s also the section where you have the chance to display your creativity and mettle. Keep in mind when writing this, that it is not so much who you are and what you can do but why people should get to know you and what you’re about. Give them a reason to.

Talk about yourself boldly, in the present tense and be focused on only 1 -2 things you want to drive the reader’s attention to. Leave out the typical descriptions (I am an ambitious go-getter, a people person who works hard and is productive…..) that mean nothing to others and which will only make them click away.

7. Create a bold, strong and clear headline

The area just below your name is the headline. It can, by default, be used to display your current occupation but you could easily change this – and –  you should. It should sum up who you are and what you’re about without the specifics of a job title.

Tip 1 – I’m not a big fan of people using this space to mention that they’re looking for new opportunities. Pssst – they don’t care. This activity is very you-centred and an effective profile should be reader-centred.

Secondly, you should make it easy for people to pass you a lead or tell you about a job. If you are looking for opportunities, make it easy for people to discover who you are, what you do and the kind of role you’re after. You weren’t expecting them to trawl through all of your profile and come to the conclusion about that, were you? You can always mention what you’re looking for, in the section at the end.

Tip 2 – This is the space where you can display the most creativity in selling yourself. It’s also the place readers focus on. Ask yourself whether what you put up here does yourself justice.

8. Images bring your profile to life

The use of images throughout your profile will help you immensely. It makes it attractive and creates the stickiness so that the reader stays on the page.

  • A good background image – high resolution – is a must. Those who have written books or spoken at high profile events, tend to use these elements to their advantage. But if you havent (yet) published a book or spoken at some high profile event, this can be a space for you to speak about your passion by putting up a quote with good supporting graphics. It could be about supporting your company by including the company logo (if you want to go there), it could be a push to your blog, twitter feed or instagram account. Whatever you do, personalise this space because visuals matter.
  • I’ve spoken about the need for a good profile photo.
  • Slides you’ve used to present at talks or conferences can be great pieces of content to showcase your talent. Other materials could be articles or blog posts you’ve written, books you’ve contributed chapters to or if you work in a design capacity, this could be a space to showcase some of your portfolio.

9. Complete your profile

As much as you can, complete your profile, fleshing out your work experiences (with date ranges), projects or assignments you were involved in, volunteer activities you take part in as well as languages and skillsets. I don’t think it’s always necessary to include every single job you’ve had. Just list what you think is a good fit with how you’ve positioned yourself as well as what you believe will add an interesting (and complementary) element to a strong profile.

10. Bonus : Write at least one Pulse post

If you can, writing a Pulse post can be quite advantageous to position you in a stronger light. It showcases your communication skills, gives the impression of someone dynamic and proactive and lastly, is an opportunity, yet again, to showcase your abilities and skills, in a creative way through the use of prose and supporting imagery.

If you need to get someone to give it a once over to check for overall structure and grammar, do that because it will be worth it. Surprisingly, I have seen quite a few posts that were not subject to such rigour. In that form, they do far more damage than imagined. Bad news? You don’t even know it.

11. Focus on the reader, not on you

It bears repeating because what the mind can understand may not translate well, in any event, into corresponding action.

Think about…

…what they might be asking about who you are (based on what they read);
… what conclusions they may come to (based on what’s presented);
… what you’d like to tell them vs what they are likely to want to hear.

So, one area that can be worked on is your work experience. Your focus should be less on your responsibilities and more on what you’ve achieved.

12. Add your contact info

There are two sections where your contact details are displayed:

  • towards the bottom of your profile, after work history and education etc, there will be a section displayed “Advice for Contacting Rowena”. This is a space where you can add your contact details clearly; and
  • just below the top section of your profile, below your headline and photo. It is on the right side column marked “Contact Info”.

Before you’re connected with someone, you are not able to see their contact information in the top section. Once you’ve connected, this information is then accessible. However, the info you share at the bottom of your profile, will be displayed to all who view your profile, thus providing contact details to those who may not necessarily want to request a connection.

You put yourself on this network to be discovered.Therefore, one of the most critical things to do is to provide clear contact details so that those who wish to contact you can do so. You achieve this by adding your contact details at the bottom. How much detail you share (whether it’s a phone number, skype ID or email) is up to you.

13. Provide regular status updates

With millions on this network, you’re lost and chances of being found are well, slim. But chances of being found by the people you want to find you can be increased with a little forethought and regular action.

A status update is far less time consuming that a full blown post and so, for non-bloggers, presents an opportunity to connect, to reach out, to make a dent in someone else’s life. As a professional network, you want to be clear about the sort of posts/updates you put here. A good place to start is to post stuff you find that is of value and that you believe others will find useful eg current news or interesting articles.

Bonus – don’t just share it, add your two cents to it. It brings the post to life, it shows people you’re not just aimlessly clicking and sharing (anyone can do that) and it showcases (and over time, cements) your expertise in given field.

14. Update your email

You need to have an email associated with your account. It is how LinkedIn contacts you about account-related issues and its also the email you get sent messages if you turn the notifications on.

Make a conscious decision about which email to use. Your choice of email indicates the era you’re born in (hello Hotmail users!). If you choose to use a work email, then you need to remember to update that email when you switch jobs or risk losing emails until you realise that mistake – which could be costly.

If you use a personal email, try to make it as professional as you can. After all, you are sharing this with others on a professional network. Email me at disco_queen143@yahoo.com? It’s easy enough and free to get a new one done.

Granted, some of these tips will take time to get into the groove on. But if you could start out on LinkedIn strong, this will help you create the impact you’re looking to make.

#branding #linkedIn #profile

So there you go, not an exhaustive list but a damn good start. What do you think? Please share your thoughts in the comments, as I too want to learn from you.

I run the VerticalDistinct platform to support both Human Resource and Technology professionals. I blog on the entrepreneurial journey. I also write for Women of HR and post on LinkedIn. Let’s connect, let’s learn from each other. Let me know how I can support you.

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Jack of all trades or master of one?

As an entrepreneur, you’ll likely come across arguments from both camps.

You need to specialise in one thing because it takes time to develop expertise in anything.
Yet, to specialise means ignorance (or close to) of many other things that you, as a business owner, really need to be aware of, and make decisions on.

So how do you choose?

When you started your career, you began by mastering one thing. So, that’s in your pocket. But I believe that you need to be a Jack of all trades to own a business. You need to pick one or two key focus areas that you will gain mastery of, that you will own but you will also spend time getting to know the other parts of the business.

It will help you put the pieces of the puzzle together.
It will reduce your exposure and reliance on outside help,where everything represents a line item to be charged.
It will help you develop a better sense of the service offering you’re creating.

So yea, Jack of all trades.

#entrepreneurdreams

Which do you choose and why? Please share your thoughts in the comments, as I too want to learn from you.

I run the VerticalDistinct platform to support both Human Resource and Technology professionals. I blog on the entrepreneurial journey. I also write for Women of HR and post on LinkedIn. Let’s connect, let’s learn from each other. Let me know how I can support you.

You won’t know till you try

Granted, it does seem obvious, but it bears repetition.

Let me explain. For every one person who tells you to focus on building a platform, there will be another who tells you to focus on your writing. For every one person who tells you to build that product you’ve been dreaming and refining in your head and on scraps of paper, excited yet nervous about what could be, there will be another who says that you need to go out and figure out what the market wants and then go build it.

There are gurus everywhere.

I say the best person to decide is you.

There’s also no shortage of opinions. But like a restaurant review, you can either jump in and go explore what your gut tells you or you can listen to the reviewer(s) and make a call based on what they say.

I say the best person to decide is you.
You’ve got tons of experience under your belt, which at times, you might not be able to articulate or speak to. But when the time is right, this experience will be there to guide you. Let it.

You’ve got one shot at this thing called life.
Why give it up because of what someone else said? You don’t always know their frame of reference or motivation.
Why give it up because someone else thinks something of you or is trying to steer you in a particular direction? Go in the direction of your dreams.
Why let this go? Waiting for that time for things to gel and come together in perfect harmony and you’re almost invited to come to the table? That time will never come.

Seize the day.
Seize the moment.
Seize the opportunity.
Do what in your heart you know to be true, and be true to who you are.

There’s a long journey ahead. It will be filled with joy and anguish even when you take the road you want to be on. Don’t let your dream die by the wayside.

Seize the day.
Seize the moment.
Seize the opportunity.

#entrepreneurdreams

Looking back on your entrepreneurial journey, what story had the most impact on you? Please share your thoughts in the comments, as I too want to learn from you.

I run the VerticalDistinct platform to support both Human Resource and Technology professionals. I blog on the entrepreneurial journey. I also write for Women of HR and post on LinkedIn. Let’s connect, let’s learn from each other. Let me know how I can support you.

Master the Art of Writing

Writing is about distilling your thoughts and in that process, learning the skills needed to communicate your ideas persuasively. After all, we communicate so that we can influence.

But good writing takes a lot of time, effort and dedication.

Its beauty is visible when what is complicated is made to look easy.

Two factors that have an impact on your art :

  1. How much you read;
  2. How much you write.

Learn from those around you, who are mastering the same art, with the techniques which work for them. Explore new ways and be curious.

And write.

Write to find your voice.
Write often.
Write with abandon (that’s what editing is for).
Write about many things or write about one thing – it does not matter. And remember that it’s easier to maintain a daily habit than a monthly one.

What works for you? What features are you responding to when you come across good writing? Please share your thoughts in the comments, as I too want to learn from you.

I run the VerticalDistinct platform to support both Human Resource and Technology professionals. I blog on the entrepreneurial journey. I also write for Women of HR and post on LinkedIn. Let’s connect, let’s learn from each other. Let me know how I can support you.

Do you want to win their business or get their attention?

It’s about them, not you.

It’s simple to understand and conceptually, it makes a lot of sense. But it can be very hard to do this.

When you write a proposal, when you reach out to someone on email, when you’re selling a product, it’s always about your reader.

Does this mean that you never can ‘sell’ someone an idea or product? No.

It’s about them, not you.

There’s nothing wrong with the direct approach, at least people know where you’re coming from and they can decide if what you’ve got to offer them is something they want. But we are all facing this in today’s world.

Social is not just getting together with other people, there’s a whole lot of selling going on.

People can’t seem to get a cup of coffee together or sit down to chug a few beers without getting distracted by a lot of stuff, mostly our gadgets.

So, we’re inundated and we’re distracted. We can’t seem to focus very much on one thing for long. Everything is pulling at us, and mostly, in different directions.

Is it any wonder then that yours may just be one more email/proposal/call/tweet in a long list of others? How are you to stand out?

It’s about them, not you.

Here are some strategies that work.

The whole world is not your audience
It need not be and you shouldn’t feel bad about it. You need to spend time figuring out who your audience is and then honing your message to them and increasing the value you can bring. Let go of the notion you need to appeal to everyone.

Give before you get
In a world where most are clamouring for you to read/do/buy something specific from them, you will be a breath of fresh air when all you want to do is share what you’ve got/learnt/heard/understood/discovered. No strings attached. Mean it.

Make it about them, not you
People want to be understood. They feel special and honoured when what they’ve read speaks to them in a personal way. That can only happen if you understand who you are writing to and why. That can only happen when it’s not about you at all.

It’s about them, not you.

What do you find has worked well for you? What makes people open your mail or respond to your proposals? Please share your thoughts in the comments, as I too want to learn from you.

I run the VerticalDistinct platform to support both Human Resource and Technology professionals. I blog on the entrepreneurial journey. I also write for Women of HR and post on LinkedIn. Let’s connect, let’s learn from each other. Let me know how I can support you.

Focus on one thing means no focus on the other

One thing that I’ve struggled with, in building a business, especially in those early start-up days, is that with limited resources, you’re constantly faced with a series of choices. The choices regularly seem to be do or die, in terms of priority.

When you are building a business, you want to spend time figuring out what it is you are trying to do so that it’s clear to everyone else what your offer is. You also want to do that because knowing what you’re trying to do will ensure you pull the right resources at the right time and drive the right message about what you can deliver.

So, for example, I started out the business offering an opportunity to people to network and learn at business conferences and technical seminars. I saw myself as a creative person, our products were crafted to deliver a certain type of content and platform to the audience we were after. I saw myself as a producer of content.

That affected how we marketed, how we described ourselves, our product and where we went looking for audiences.

Over the years, we shifted from producing conferences to providing technical and business training through certification-led programmes.

This was different.

I was no longer creating content – the content was pretty much already there, in defined and structured syllabi, already familiar to those looking for it.

The approach had to change.

Progress comes when you acknowledge the change before you and begin to work to adapt or respond effectively to them.

We were no longer producers of content, we were now marketers. We were bringing established, internationally renowned and benchmarked programmes to new markets and our success relied not on the quality of the content (that was now a given) but on the success of our marketing efforts.

As you grow your business, you will encounter change. Some you will face happily and some you may resist. Progress comes when you acknowledge the change before you and begin to work to adapt or respond effectively to them.

A willingness to see those changes can take time to develop especially when you’ve spent so much effort on building things up in a certain way. It’s a fine line, knowing when to stop and when to push through. When to listen to the market and when to refine further.

I’ve read stories about people who’ve taken years to find the success they crave.

Years.

Matthew Weiner, the Mad Men creator, said it took him seven years from the time he wrote Mad Men until it finally got on the screen. “I lived every day with that script as if it were going to happen tomorrow. That’s the faith you have to have”.

Jeff Kinney , author of Diary of a Wimpy Kid, talked about how he pursued his newspaper-cartooning career, where he would spend anywhere from six to nine months putting together submission packets and sending it out to all the syndicates – only to get really tough, terse rejection letters back.

“This went on for a few years and it was very soul sucking. It’s hard to send your best work out there and get no encouragement whatsoever”. Both were featured in Getting There: A Book of Mentors by Gillian Zoe Segal. ( I interviewed Gillian about her book).

The point is that it takes time.

We read about successes but rarely do we get a glimpse into what goes on behind the scenes. And perhaps, most of the time, we like to fool ourselves into believing it was a case of good luck or innate talent.

Perhaps we don’t want to hear about the countless hours of practice, botched attempts and failed pitches.
Perhaps we don’t know about the inner and outer game that takes place.

The one thing that should guide you : your goal.

You have a product or service you are working on and want to bring to market. You cannot rely on the well-meaning support and understanding of others – friends or family  – who are there to lend moral support and yet are not familiar with the challenges and experiences you will undergo.

It is you who knows fully what it is you are trying to achieve, what that final product or service should look like. And until such time that it is out there – launched, shipped – you owe it to yourself to give it everything you got to make it happen. No one else will come close to making it a reality as you will.

And the title of the post?
A realisation that every time you focus on one thing and you commit to deep work (the subject of Cal Newport’s new book) on it, you have to come to terms with the fact that there are many other things you will not be able to focus on.

That often proves hard to reconcile when the other things you want to do are equally important or related to the big project. Acknowledging and acting on this is critical to traction though.

Why Marketing Involves Focused Repetition

Marketing campaigns take time and much effort. You can throw money at it but that’s no guarantee of success. We’ve seen the viral effects of good, cost-effective campaigns that resonate. But a critical ingredient of any good #marketing plan involves the idea that there is focused and consistent repetition of key messages. A connection is drawn and then strengthened between the #brand and the cause or message.

Why, you might ask, should one repeat what has already been articulated?

It’s a busy and distracted time we live in. Not everyone is clued in or on the exact same path you are on, at the same time you are.  Repetition ensures your messages get through to as many people as possible.

When you talk consistently about a topic, you build not just awareness about the issues you raise but you showcase your passion and interest. When you share insight, advice or compelling tips, when you help others, you build awareness about your #expertise.

When you reach out and enlarge your network, when you explore new platforms, you create new opportunities for yourself and for others who are of like mind. These new connections may try to find out more about you, they may read about your work. Or they may not, which is once again, good reason for your key messages to be repeated.

A solid piece of advice I once received : if you want someone to think something specifically or to come to a specific conclusion, spell it out. Don’t leave it to chance or supposition.

Say what you may consider to be obvious to others. Articulate the conclusions you have come to as well as how you’ve connected the dots.

Conversely, think about what conclusions people are likely to come to, consequent to the messages you send out. Think about the impact of what you say as much as the things you don’t say.

Any message worth its weight is worth repeating, over and over.

Drive awareness and simultaneously,  educate.
Build credibility, build expertise, build community, build a following.

I run the VerticalDistinct platform to support both Human Resource and Technology professionals. I now blog on the entrepreneurial journey, which will still include posts on mindfulness, growth and habits. I contribute posts regularly to Women of HR and post on LinkedIn. Let’s connect, let’s talk, let’s learn from each other. Let me know how I can support you.

Starting with knowing nothing

One of the hardest things to do when you start a business is to figure out where and how to begin and the balance you need to strive for in knowing how much planning and execution is necessary.

There’s so much to do, from a strategic perspective, to decide on what it is you want to achieve, how you want to position yourself and the goals you have for your business. Trying to do too much, too soon and wanting to please all segments of the market are real challenges. And they can distort your reality and your goals.

At the same time, you can’t spend all your time on planning. Perfecting the service, tidying up loose ends and improving the product  – this can go on forever if you let it. You know you want to produce the best product you can. You know the product you have right now is not quite what you envisioned and yet it’s taking so much time to bridge this gap.

Ship now.

That’s one significant lesson I learnt. The market is growing, day by day. New businesses are launching all the time.  Innovative products spring up all around you. And while you wait to perfect your product, someone else will come to market with the same thing. And that will throw you off. It will cause you to reassess where you are going.

There’s a lot to be said for making the best you can with what you have and then releasing it and putting it out there. You can spend time once it’s launched, once you’ve received market feedback to revise, reposition and enhance.

It seems that you always seem to start with knowing nothing. Knowing not quite enough and yet you must push ahead, you must launch, you must address the market.

That requires a resilience, a strength within, and a level of comfort with knowing that you do not have all the answers.

But the answers are out there, there are people who may help you and your job right here, right now, is to commit and to begin.

To begin your life’s work.
To begin your journey of purpose.
To find your way forward.

I run the Verticaldistinct.com platform to support both Human Resource and Technology professionals. I now blog on the entrepreneurial journey, which will still include posts on mindfulness, growth and habits. I contribute posts regularly to Women of HR and post on LinkedIn.  Let’s connect, let’s talk, let’s learn from each other. Let me know how I can support you.

It starts with an idea but it needs action to come alive.

There may be a ton of ideas in your head but you can’t make all of them happen. At least, not with any success, if you decide to do it all at the same time. We glorify entrepreneurs, we glorify failure.

But all ideas take time.

To grow, to develop, to take form.

No, our biggest problem is not having ideas. Our biggest problem is doing something about it.

It starts with the idea. So, the first step is to capture all your ideas. David Allen, productivity guru and creator of the time management method known as Getting Things Done (GTD) talked about putting it all down instead of leaving it to sit in your head. I find that it works.

When you put your ideas down – no matter how loosely formed or unstructured they may be – you clear your head. You save yourself the headache of trying to remember something from an hour ago. But more importantly, I find you have the mental space to just continue with what you’re doing. The problem with leaving it in your head is that it sits there on top of every other problem you’re trying to deal with and this affects you at some level.

When I put my ideas down, I know I can get to it, I can deal with it, when I am ready.

No, our biggest problem is not having ideas. Our biggest problem is doing something about it.

Bottom line, if you are not happy right now, where you are, then it’s likely due to the fact that there’s something you need to do or resolve that you’ve not done. And it’s niggling at you and while you can spend a lot of time and effort burying those feelings that come about because of this, you can’t do it forever. Actually, you’re right, you probably can and be miserable.

Why do that?

Take charge, step forward and live the life you’ve dreamt of.

You cannot wait for someone to hand this to you, it simply won’t happen. It’s your dream and only you know it best.
You cannot wait for someday to make it happen, today is the best day to start. You’re putting it off because of fear.
You cannot live this life where you settle and take what you can get. You owe yourself more than that, so much more.
You cannot make excuses for why things are the way they are and use that as an excuse for why you continue to do what you do. That’s playing victim and you know you will never win that way.

It starts with an idea but it needs action to come alive. So what will you do about it?

Question :  Do you have an idea that you know will work but you’re just unsure about starting? Share your answer on Facebook, LinkedIn, Google or Twitter or leave me a comment.

If you like this, please share it 🙂

Revamps, Pivots and Admissions

Let’s face it. Trying anything new or big feels scary. You don’t want to flop on your face. You don’t want to expose yourself, you’ve worked hard to build that brand. But as you and I both know, growth happens when you take a chance. When you decide that you need to step out of that comfort zone, when you’ve heard that niggling voice long enough to finally do something about it.

The revamp
I’ve struggled, I must admit, to keep up a schedule of posts that strike a chord. I second guess myself still, wondering if the topics are worth mentioning. So much ground has been covered, the points need to be unique and deliver real value.

But as you and I both know, growth happens when you take a chance.

The truth is – talking about self development is about being on a journey, one that can feel almost like groundhog day, where you get tested on the same things over and over. Until such time you realise that these tests are there to move you and you will keep seeing them until you move. And so, I’ve struggled with coming up with a valid differentiating factor for this blog. It does not help that, in growing a business, I am pulled in many directions daily.

Until this point today.

I have rewritten my About page to update my change of focus. While I will continue to write about building habits, personal growth and execution of ideas, I feel that where I can best be of service is to write about what I know and do passionately every single day. Which is build and grow a business.

The pivot
I just spoke last week with Marc Miller of Career Pivot, the author of Repurpose Your Career – Practical Guide for Baby Boomers. We had a marvelous conversation which is going to be the subject of an article in the November 2015 issue of Accelerate Magazine. But what I want to share with you is the idea of pivoting as Marc shared with me. The idea is that you don’t necessarily need to take huge 180 degree turns but merely smaller turns of direction. It’s a situation where you almost have one foot in the old and one in the new, enabling you to transition smoothly. It allows you to continue leveraging what expertise and skillls you have, while learning new things in the direction you want to take.

Which is what I am doing now.

The admission
So, it has to come to this – an admission that things didn’t work or perhaps didn’t go in the direction as I expected. Today, I read a super blog post on social media marketing. The post was entitled, We’ve lost nearly half our social referral traffic in the last 12 months. Written by Kevan Lee, content crafter at Buffer, it’s a post about how a company that has a product which helps people succeed on social media admits publicly how they have lost traffic and admit that they are unsure how they got there. That is amazing in today’s world to see such refreshing honesty. This could have been an internal discussion yet it was made public.

Think about what he’s saying for a minute…. and also, what he’s not saying.
It’s a post that speaks of energy, ambition, curiosity and a drive to get things right.

So, this is how I mark my change. I hope you will stay with me as I travel a new path, it’s exciting. Won’t you join me?

I run the Verticaldistinct.com platform and Accelerate Magazine. I now blog on the entrepreneurial journey, which will still include posts on mindfulness, growth and habits. I contribute posts regularly to Women of HR and post on LinkedIn.  Check out Accelerate Magazine’s August 2015 issue – let me know what you think! 

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